Words: NZ Safety Council
Photography: Quite Nice Films & Cameron Mackenzie
Its vision of ‘safer places, safer activities, safer people’ is supported by years of in-depth insights. This means NZ Mountain Safety Council (MSC) knows where, how and why people get into trouble, and how to prevent these incidents.
The organisation has been encouraging safe participation in all land-based outdoor recreation for almost 60 years. That’s anything from hiking to backcountry skiing and climbing, to mountain biking and trail running. These insights clearly show that preventable incidents are occurring across Aotearoa.
By analysing these insights, MSC realised that the best way to encourage outdoor enthusiasts to change their behaviour was to make planning and preparation as easy and robust as possible. This preparation is a vital part of a fun and safe adventure, whether it’s a short walk in a regional park, a multi-day tramp in the Southern Alps, or a backcountry mountain bike ride. This saw the shift in messaging tactics from highlighting what not to do before an excursion, to positive messaging on how to plan correctly.
Over recent years, MSC has created a suite of videos covering safety tips and how-to style content. Its latest, and first mountain biking video, is a new ride-through safety guide on the Old Ghost Road trail, and has been added to the suite of Tramping Safety video series. From the Milford Track to Canterbury’s Mt Somers Track, up to the Coromandel’s Kauaeranga Kauri Trail Pinnacles Walk, the series covers the country’s most popular tracks, where data revealed preventable safety incidents which could be reduced by a target video.
These videos highlight each track’s common risks and hazards, outlines key decision-making points, and offers guidance on walking times, essential clothing and gear items, important weather factors and other track-specific advice.
In 2021, the research behind this ongoing series won the ‘Insights Communication’ award at the 2021 Research Associations Effectiveness Awards. According to the research findings, 76% of people who watched the video said they would make changes to their plans because of it, and 90% of those people did. Furthermore, 95% said they learned something new, with 82% saying their knowledge of hazards along the track had improved; 85% said their overall understanding of the track had increased.
The Old Ghost Road video aims to help mountain bikers prepare for the epic West Coast backcountry trail. One of the esteemed Great Rides of New Zealand, the 85km-long Old Ghost Road is Aotearoa’s longest single-track backcountry trail, and one of the most incredible multi-day backcountry experiences in the country. The adventure takes riders and trampers back in time along a shared-use and long-forgotten goldminer’s road.
This impressive trail weaves through ancient forests and diverse, rugged alpine environments. The infamous West Coast weather – frequent heavy rain, strong winds, snow, and freezing temperatures, even in the height of summer – means the Old Ghost Road is a true adventure.
The video highlights the varied conditions mountain bikers can expect, covering important tips including how to pack a balanced bike, a suggested packing list, the common risks and hazards, and key decision-making points and pit stops.
MSC Chief Executive, Mike Daisley, said the new mountain biking video was the first of what MSC planned to deliver as part of a growing library of backcountry mountain biking video resources. To deliver the stunning cinematography and capture the essence of the trail required a new filming approach and very careful planning and preparation, he said.
“We’re incredibly excited to launch this video and support riders as they tackle what is a truly spectacular, but hazardous, backcountry adventure.” Mokihinui-Lyell Backcountry Trust chair, Phil Rossiter, said the new video significantly extends the tools and resources available to help users plan for their trip. The Trust was set up in 2008 by volunteers who wanted to bring the Old Ghost Road to life and now, having done just that, it acts as the entity that operates and maintains the trail. The Old Ghost Road, a Ngā Haerenga NZ Cycle Trail Great Ride, is a destination trail with many unique elements that draw in an average of more than 6500 riders and 5000 trampers each year. There is one key underlying theme that draws mountain bikers and trampers to the trail, Rossiter said. “It’s the rejuvenation of the soul and mind that comes with time immersed in nature and stunning landscapes, away from distractions and the noise of everyday life, and made all the better by the physical exertion required and the company the experience is shared with.”
“Video is a more powerful way of communicating information than just written text. The ability to combine important safety and preparation details with actual imagery from on the trail is a very helpful step forward. Combined with the professionalism and quality of the safety videos that the MSC produces, it wasn’t a difficult decision to get on board,” he said. Plan My Walk by MSC can help those planning to tackle the Old Ghost Road by providing weather forecasts, alerts, a gear list and then create a trip plan to share with a trusted contact. •
• The video can be found on NZ Mountain Safety Council YouTube and Plan My Walk. The video, other useful resources and hut booking info can be found at oldghostroad.org.nz
