Riding into Consciousness
Words Liam Friary
Image Cameron Mackenzie
I am often caught between the want—or rather, need—to ride and the constant chatter inside my head telling me to be available, productive and hustling. The latter serves me well in getting things done; respond to notifications and publish this here magazine on a deadline. However, in between these moments I need to find peace without the constant distraction and that’s when pedalling in the woods comes to the fore. This time need not be long but it’s restorative, and it allows me to jump back into said task with good mood and plenty of energy. You’d think this would settle the debate in my head about whether I should go for a ride or not but, sometimes, I still need to convince myself it’s the best idea.
Summer offers long days, great weather, family time, holidays and (hopefully for you!) some respite from normality! To celebrate, head out for a long challenging ride. For me, these types of ride serve as a metaphor for life’s journey; teaching us valuable lessons about perseverance, self-reliance, and the beauty of slow progress. It’s a far cry from the everything-at-pace mentality that the modern age demands of us. As we climb steep hills and descend tricky terrain, we’re forced to confront our limitations and push beyond them. These moments of struggle and triumph on the bike often lead to profound self-discovery and a deeper appreciation for our own resilience.
Perhaps most importantly, riding offers a much-needed escape from the relentless pace of modern life. We are so much more than sedentary beings scrolling on our phones and working away at laptops. In a world dominated by constant connectivity and instant gratification, the simple act of riding a bike allows us to disconnect and reconnect—with ourselves, with nature, and with the fundamental joy of human-powered movement. As we pedal through diverse landscapes, from urban streets to dense bush, we’re reminded of the beauty and vastness of our world—and our place within it. This shift in perspective can be profoundly rejuvenating, helping us return to our daily lives with renewed energy, clarity, and a heightened sense of what truly matters.
Where is the grass greener?
Words Liam Friary
Image Cameron Mackenzie
Recently, I had the privilege of being able to travel overseas again, far from home. It was bloody splendid! Yet, at the same time, it made me grow even fonder of our antipodean home. The thing that struck me most was the ultra-strong community within biking – regardless of where you are in the world. I was picked up, driven around, put up, fed, shown through incredible trail networks, and often had bikes thrown my way. All of this was made simple by people involved in the bike industry who weren’t just doing their job, but were all-round good folk, too. These people make this trade even more special; their passion carries through all aspects of life and is what binds us together, thanks to one common denominator: bike riding. I am incredibly thankful to those who have made time, beds, van space and garages available – it was great to share rides together.
The thing is, in these current tough times, everyone says the grass is greener. And wherever it is that they want to be, that’s the grass that is greenest. Depending on your own reality, there might be some truth to the old adage but, after a few months on the road, trippin’ around North America, I can tell you Aotearoa isn’t a bad place to be. Don’t get me wrong – my time away was fantastic. But it just showed me that we have so much packed into our little country and, with a smaller population, there seems to be a tighter bond. Of course, I am the first one to peek over the fence to look for greener grass, but I always end up reflecting on the pure beauty of our motu.
I am reminded to stay grounded in these times and think about what I have, not what I don’t have. For me, bike riding is one thing I’ll always have – it’s a major part of my lifestyle and gives me so much more than just employment. As always, I’m thankful for the places it has taken me and the people I meet along the way – both overseas and right here in our own backyard.
No regrets
Words Liam Friary
Image Cameron Mackenzie
The past few weeks have been a really good reminder of how great bike riding is. There are two instances that really stand out. Firstly, I happened to be in Central Otago attending and talking at Trail Forum, which is something. I mean, rewind about a decade or more and you wouldn’t have this amount of people engaged in riding let alone having businesses that now rely solely on it, and not to mention the regional tourism organisations that clearly know the economic impact of cycling in their regions. It’s truly amazing and I hope we can continue to build trails, foster more riding communities, and create better cycling infrastructure across the motu. It was after this event that an unscheduled ride became an epic outing with four riders who didn’t know each other. I was like the conduit blending these individuals together, knowing that riding would bond them. And, it did. After an all-day ride, we were all mates sharing large amounts of conversation, ups, downs, and good times. Bikes were simply the portal that helped us take in the landscape and connect with us one another. You can’t have that quantity – or quality! – of time in a meeting room (in-person or online) or even sitting in a coffee shop with someone. The standout for me is undistracted time where the other person is engaged and listening without any device diverting their attention. This simplicity is what I crave; just riding and conversing is so refreshing in this fast-paced age.
The second reminder was a ride with a good friend. We don’t get to catch up that often as work and life schedules don’t always align, and we’re not the best at conversing over digital platforms. I mean, we used it to make a meet-up spot but that’s pretty much it. I find a ride meet-up will fill me in so much more about how my friend is doing, rather than a flurry of text exchanges. I got to the mountain bike park, unloaded my bike, clipped my helmet on, and checked my phone… only to read a message from my friend, telling me they couldn’t make it as they weren’t feeling well. I was committed and went riding anyway. The solo riding time helped me decompress from life’s never-ending to-do list and growing work commitments. I connected with nature, stretched myself on rowdy trails and just had some ‘me’ time. I drove back thinking about how that’s not just a ‘want’ but more of a ‘need’ now. I don’t often allow myself the time, but often putting aside part of the day for a solo ride lets me gain perspective on everything. I missed my mate that day, but thoroughly enjoyed shredding the trials alone. You never regret the ride you went on.
The outdoor pursuit
Words Liam Friary
Image Henry Jaine
There’s something to be said for the simple pleasure of going for a ride with your buddies. It always reminds me that bikes are just so bloody good. They help you connect with all types of people. These people help you stay enthused and keep you in the riding scene. As they say, surround yourself with good people. For me, this is no more evident than in biking culture. As the years go by (faster than I’d like), I meet more and more riders who all have an immense passion for bikes. It’s the thing that ties us together and often leads to other adventures, rides, or even catch-ups off the bike. These people are some of my closest friends these days. I think in the digital world, we’re not just looking but yearning for more IRL (in real life) activities.
Strava have found the same in their recent trend report. ‘Strava athletes say their number one reason for exercising with others is social connection. Over half of Strava athletes say they’re most motivated by friends or family members who exercise.’ And despite what you may think about the younger generations, ‘Gen Z is also the most social, being 29% more likely than Millennials to workout with another person at least some of the time.’ So, next time you’re going out for a ride, invite someone! Or, if you’re the one being invited, don’t turn down that offer. As you can see from some of the findings – we all inspire each other. And that’s one of the overall objectives of this print publication: to document riding adventures which hopefully provide inspiration.
I’m keeping my tradition of writing this editorial piece right on deadline. It seems I need to get my house in order (i.e this magazine) before I can sit down and write this. It’s not without its drama – my designer and proofreader would much prefer this ahead of time! But, here I am again because, instead of doing this indoor work, I was doing the outdoor work of riding my bike with some test products of course. It’s the outdoor pursuit that often gives me the clarity I need to complete the indoor work. I have so much gratitude that I can put together a publication in a sport that I’m so passionate about. And to those who surround me, I am forever grateful for your endless enthusiasm.
